Writing a technical white paper

Use metaphors, but make sure they appeal to a wide audience.

government white paper examples

This approach is more subtle but can still lend to a cohesive and well-thought-out white paper design. A white paper design with a sleek, modern and minimalist feel will likely appeal to techie people.

By contrast, a white paper stands out from the crowd and draws on that most precious of commodities: time.

Types of white papers

Learning how to write a technical white paper? Get out the office, get away from the computer screen. You can do this by creating a glossary for your white paper. Pages like this should be used sparingly. Then, you can easily apply them to your designs in a single click. Review first draft with technical resource and a sales resource. You should, therefore, include a compelling story or case study in your white paper. Everything you did is solid and bang-on! Write second draft. Remember that even in B2B buying, a lot of decisions are made with emotion, not cold hard consideration of the facts. Where can I illustrate an idea? And working with you was a breeze.

If you can include any form of endorsement at all in your report, it will take on a whole new level of significance among your readers. Think: what kind of flow do I want my report to have? Outline The outline of a white paper varies drastically depending upon the content.

How to write a white paper sample

Check out our guide to incorporating stock photos seamlessly into your design. Learning how to write a technical white paper? That's not to say that the white paper isn't slanted -- it is, in the end, an opinion piece. Interview customers or the target market on their issues and insights. You did a tremendous job. Do they want simple how-to steps, or do they want a detailed technical guide? Have you ever looked up restaurant reviews on Google? Been swayed by a slating comment on Amazon? This helps make the distinction between main and sub-headers more noticeable. You tightened up the copy and hit your estimates right on. A common mistake novice designers make is to cram too much text into a page, rather than breaking up the text and giving it space to breath.

Helpful Sites:. White papers are tuned specifically to: Show that the vendor understands customer problems; Describe the vendor's technology; and Explain why that technology is the customer's best choice among available products.

how to get started writing white papers

Interview customers or the target market on their issues and insights. You can create your own illustrations using icons—they can make for some fun and quirky headers, like in this workplace tech white paper example: The Problem -- Two-to-three paragraphs covering the problem and a little background.

White paper examples for nonprofits

The synopsis is all about structuring your ideas. Include calls to action throughout your white paper In a white paper, there are plenty of opportunities to offer your product or business as a solution to problems your target audience faces. Your images and icons will be replaced with a new image that is already formatted to the template. Go for a walk. Lost for words? I just made that figure up. Do not state the conclusion here; simply tell the reader what the purpose of the paper is. Be straightforward and succinct. Avoid obfuscatory language, or what one white paper author calls "hidden assumptions. Learning how to write a technical white paper? Examples - Real world examples of applying the technology. Provide evidence of how the product solves the problem, and why it is the best solution available. Try out something like PomodoroTime , an app that helps you manage your day Listen to music! It may be stapled or bound for easier reading.

Try using a full-page color fill like in this white paper example for your glossary. Read on for our 6 awesome tips on how to write a technical white paper.

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That White Paper Guy's Samples