Nokia the demographics of the targeted customer base
Nokia market segmentation targeting and positioning
People are becoming more aware of pollution and want companies to do something about that. They are recognized globally for their reliable and high quality products. Factors used to segment industrial markets are grouped along different lines than those used for consumer markets. Now, Nokia is playing catch-up. Identify and apply the segmentation bases both markets according to the segmentation variables for each of the following: a Geographic b Demographic c Psychographic d Behavioural usage Segmentation of the markets: Geographic It is the division of a heterogeneous market consisting of buyers with different needs and wants, into homogeneous segments of buyers with similar needs and wants. Nokia segmented the market of world according to their economic condition and then try to targeting as much as they can. Introduction Effectiveness is the capability of producing a desire result.
Furthermore, opportunities for new products and any niche markets are highlighted. Improvement of marketing is related to the changing emphases of economic, social and environmental responsibility.
Nokia knows this growing sense of awareness for the environment and has changed the ways of producing.
Subcultures could be different age groups, interest groups and immigrants. Psychographic data, operational lines, and, in particular, perceived consumer benefits and preferred business practices are better at pinpointing buyer groupings—but they must be considered against the broader background.
Nokia Networks focuses on developing 5G, which is due to replace the old 4G A new military installation can provide employment opportunities for community members. Agrawal Roll No.
Market of nokia
Dibb, , p. Premium Apple Inc. Product Benefit Segmentation is based on the perceived value or advantage consumers receive from a good or service over alternatives. To identify segments, marketers examine consumers' interests, tastes, preferences, and socioeconomic characteristics in order to determine their patterns of consumption and how they will respond to various marketing strategies. It currently has a market share of over 70 per cent. Cosmetics and hair care companies may use race as a factor; home builders, life stage; professional periodicals, occupation; and so on. Market segmentation is the practice of dividing a market into identifiable groups of customers with common characteristics and motivations. The businesses continuing in operation are respective leaders of their marketplace Nokia, Once potential market segments are identified, the third step in the process is to reduce the pool to those that are 1 large enough to be worth pursuing, 2 potentially profitable, 3 reachable, and 4 likely to be responsive. The Hispanic population in the U. The fourth step is to zero in on one or more segments that are the best targets for the company's product s or capacity to expand. Thus, the key is to gather information on and consider all segmentation bases before making a decision. Most companies choose to use not just one but a combination of methods: 1. Mobile phones are no longer seen as expensive, hi-tech products, but they have become accessories like jewellery or a piece of clothing. The invisible hand view promoted by e.
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