This approach also minimized the steps in assembling the final product hence reducing the production time tremendously. Ducati then developed supplier relationships with their mission of quality and high-performance in mind. The company experienced booming in sales and reputation in Harley Davison is a major American motorcycle manufacturer, and dominated the U.
The company rebounded byquadrupling its revenues, doubling its EBITDA since and doubling its market share since Exhibit 2. They standardized the products such as crankcases and cylinder heads which eventually led to the number of motorcycles produced per worker to increase from 76 in to 87 in Exhibit 3.
The activities that lead to product differentiation for this motorcycle company are Threat of new entrants is low because Ducati has a strong brand presence and a very good competitive advantage in its relevant market.
This is a misguided way to drive sustainable growth in the long term. How did Ducati become the second most profitable motorcycle maker in the world despite its small scale?